If shoppers can’t find what they want in a few clicks, they’ll leave. As stores grow, product discovery becomes crucial. I tested several WooCommerce filter plugins and chose the seven best options for helping customers find products faster and improving conversions. I used WPFilters most often — it delivered flexible, no-code filters without feeling heavy.
Quick Comparison
– WPFilters — No free plan. Starts at $49/yr. Best: no-code filtering across products and other content.
– Themify Product Filter — Free available. Starts at $89/yr. Best: Themify theme users.
– YITH WooCommerce Ajax Product Filter — Freemium. Pro starts at €89.99. Best: beginners wanting easy AJAX filters.
– JetSmartFilters — No free plan. Starts at $43/yr. Best: page-builder users (Elementor/Gutenberg).
– Barn2 WooCommerce Product Filters — No free plan. Starts at $79/yr. Best: large catalogs.
– Husky Products Filter (formerly WOOF) — Freemium. Pro starts at $42/yr. Best: developers and SEO-focused stores.
– Filter Everything — Free (Lite). Best: filtering products and any custom content.
Why Use Product Filters?
Filters let customers narrow choices by price, color, size, category, and more — saving time and reducing bounce rates. WooCommerce provides basic filters, but plugins add advanced controls, AJAX updates, and connections to attributes, custom fields, and taxonomies without coding.
How I Tested
I installed each plugin on a live WooCommerce store and evaluated:
– Setup time and ease
– Supported filter types (checkboxes, dropdowns, sliders, swatches)
– Performance and AJAX behavior
– Mobile usability
– Customization and compatibility with themes/page builders
– Pricing and documentation
The 7 Best WooCommerce Filter Plugins
1) WPFilters
Best all-around, no-code filtering across products and content
– Why it stands out: Block-editor integration, filters WooCommerce products and other content, AJAX live filtering, shareable filtered URLs, mobile-friendly.
– Pros: No-code setup, works with categories/tags/custom fields, shareable URLs.
– Cons: Advanced tweaks require learning block settings; pricing varies by tier.
– Pricing: Starts at $49/yr.
– My take: Easy to build filter sets in the block editor, place filter blocks near product grids, and let customers bookmark/share filtered results. Good for scaling stores and content-wide filtering.
2) Themify Product Filter
Best for Themify theme users
– Why it stands out: Inherits Themify styles, multiple layouts, visual swatches, live AJAX.
– Pros: AJAX results, horizontal/dropdown layouts, color/image swatches, taxonomy support.
– Cons: Needs manual styling on non-Themify themes; fewer templates.
– Pricing: Free available; paid starts at $89/yr.
– My take: Seamless with Themify themes; visual swatches and dropdowns are handy. On other themes, expect CSS tweaks.
3) YITH WooCommerce Ajax Product Filter
Best for beginners
– Why it stands out: Freemium, easy widget interface, reliable AJAX filtering.
– Pros: Unlimited filter sets, AJAX, price range sliders, broad theme compatibility.
– Cons: Advanced filter types limited to premium.
– Pricing: Freemium; Pro at €89.99.
– My take: Fast to set up, works well out of the box for checkbox and slider filters. Upgrade for swatches and advanced layouts.
4) JetSmartFilters
Best for page-builder users (Elementor/Gutenberg)
– Why it stands out: Integrates with Elementor Loop Grid and other builders, visual widgets, live preview.
– Pros: Works inside page-builder layouts, many filter types, fast on large stores.
– Cons: Full power requires JetEngine; steeper learning curve for advanced setups.
– Pricing: Starts at $43/yr.
– My take: Ideal if you design product listings in Elementor or Gutenberg and want filters inside your custom layouts. Live preview simplifies design.
5) Barn2 WooCommerce Product Filters
Best for very large stores
– Why it stands out: Optimized for thousands of products, indexed filtering, professional design.
– Pros: Handles large catalogs without slowing down, multiple layouts including slide-out mobile filters.
– Cons: Pricier than basic plugins; some custom behavior may need coding.
– Pricing: Starts at $79/yr.
– My take: Indexing tool improves speed for big stores. Great for performance-sensitive catalogs.
6) Husky Products Filter (formerly WOOF)
Best for developers and SEO-focused filtering
– Why it stands out: SEO-friendly, readable filter URLs; deep customization for developers.
– Pros: SEO-friendly links, works with custom taxonomies/meta fields, lightweight.
– Cons: Technical UI; limited visual customization without CSS; docs expect coding knowledge.
– Pricing: Freemium; Pro from $42/yr.
– My take: Excellent when you want filtered pages indexed (clean URLs) or need hooks for custom behavior. Not the most beginner-friendly.
7) Filter Everything
Best for filtering products and any other WordPress content
– Why it stands out: Filters products, posts, pages, and custom post types from one plugin. Supports custom fields and taxonomies.
– Pros: AJAX filtering, widgets and shortcodes, works across content types.
– Cons: Advanced layouts and features require premium; styling may need CSS.
– Pricing: Free (Lite).
– My take: Versatile if you want a single filter system for shop and content sections like real estate, recipes, or directories.
Which Is Best?
– Overall: WPFilters — balances no-code ease, content-wide filters, shareable URLs.
– Beginners: YITH WooCommerce Ajax Product Filter — quick and simple free AJAX filters.
– Themify users: Themify Product Filter — perfect styling integration.
– Page builder users: JetSmartFilters — integrates into custom layouts.
– Large catalogs: Barn2 — indexed filtering for speed.
– Developers/SEO: Husky — clean, indexable filter URLs.
– Multi-content sites: Filter Everything — one plugin for products and custom content.
FAQs (Short)
– What is a product price filter? A slider or min/max control to narrow products by price.
– Difference between search and filters? Search finds specific items; filters narrow options while browsing.
– Can I filter by category/attributes? Yes — most plugins support category, attributes (size, color, brand), and custom taxonomies.
– How to add AJAX filters? Choose a plugin that supports AJAX; it updates results without full page reloads.
Next Steps
After adding filters, consider improving conversions and UX with tactics like first-purchase discounts, order notifications, customer journey optimization, and complementary WooCommerce plugins.
If you want a recommendation based on your store size, theme, or page builder, tell me which you use and I’ll suggest the best fit.