Hiding your top WooCommerce reviews on product pages is like keeping your best salespeople out of sight. If visitors rarely reach product pages, your strongest social proof gets missed — and that reduces trust and conversions. Putting reviews on your homepage, landing pages, sidebars, and templates gives visitors immediate confidence and helps turn browsers into buyers.
TL;DR: The quickest way to show WooCommerce reviews anywhere on your site is Reviews Feed Pro from Smash Balloon. It auto-detects WooCommerce products, pulls reviews without API keys, and lets you place customizable review feeds across pages and templates — no coding required.
Why display WooCommerce reviews across the site?
– Build trust instantly: visitors see real customer feedback the moment they arrive.
– Improve conversions: social proof often outperforms product descriptions.
– Surface great reviews that otherwise stay hidden on product pages.
– Reach people on high-traffic areas: homepage, landing pages, sidebars, and footers.
– Target audiences: filter reviews by product, category, or tag to show relevant testimonials.
What you’ll need
– A live WooCommerce store with reviews enabled (WooCommerce → Settings → Products → Enable reviews).
– Smash Balloon Reviews Feed Pro (the free version is limited; Pro adds WooCommerce support and more features).
Step 1 — Install and activate Reviews Feed Pro
– Purchase and download the plugin from Smash Balloon and copy the license key.
– In WordPress admin go to Plugins → Add New → Upload Plugin. Upload the ZIP, Install Now, and Activate.
– Enter the license key when prompted and save.
Step 2 — Create your first WooCommerce review feed
– Go to Reviews Feed → All Feeds and click Add New.
– Click Add Source and pick WooCommerce; Reviews Feed Pro auto-detects your store and pulls reviews without extra APIs.
– Select which reviews to include: Individual Products (search by name or SKU), Categories (entire product categories), or Tags (grouped by product tags).
– Give the source a clear name (for example, “Best Sellers Reviews”) and finish. The plugin imports the chosen reviews into a new feed.
Step 3 — Customize the feed’s appearance
– The plugin opens a live customizer with a real-time preview.
– Choose a layout: Carousel, Grid, Masonry, Simple Cards, or Single Review — pick what fits each placement.
– Set layout controls: spacing, number of reviews per device, breakpoints, columns/rows, loop settings, slide interval, navigation arrows/dots, and autoplay.
– Edit the header: enable a heading (e.g., “What Customers Say”), change text, size, and color to match your site.
– Adjust review elements: boxed vs. regular style, show/hide reviewer name, star rating, date, review text, images/videos, and tweak colors, fonts, padding, and margins.
– Add a Load More button when you have many reviews.
– Preview on desktop, tablet, and mobile, then Save.
Pro tip: Update your privacy policy to note that you display customer reviews, since you’re processing user-generated content.
Step 4 — Combine multiple sources in one feed (optional)
– Inside the feed editor go to Settings → Source and click Add another Source to merge reviews from several products, categories, tags, or platforms.
– Useful combos: a category plus top SKUs, or Men’s and Women’s categories for a broader testimonials page.
– Use Moderation to filter which reviews appear if you only want specific content shown.
Step 5 — Place your review feed on the site
Start by adding reviews to your homepage where most visitors land. Placement options:
– Add to a page with the Reviews Feed block
– In the customizer click Embed → Add to a Page or copy the shortcode.
– In the block editor add the Reviews Feed block, choose the feed, position it, then Publish/Update.
– Add reviews to sidebars and widget areas with a shortcode
– Copy the feed shortcode (from Embed or Reviews Feed → All Feeds).
– Go to Appearance → Widgets, add a Shortcode block to the sidebar or footer, paste the shortcode, and Update.
– Add feeds sitewide using Full Site Editing (FSE)
– If your theme supports FSE, go to Appearance → Editor, open the template you want (header, footer, archive, etc.), insert the Reviews Feed block, and Save. This places the feed consistently across pages.
Bonus — Include Google, Facebook, and Yelp reviews
– Reviews Feed Pro also supports Google, Facebook, and Yelp. Create separate feeds per platform or merge them with WooCommerce reviews to add cross-platform credibility.
Common FAQs
– Can I show reviews for specific products? Yes — choose Individual Products when you add a source and pick by name or SKU.
– Do new reviews show up automatically? Yes — the plugin syncs with WooCommerce so new reviews are imported automatically.
– Will short or long reviews work? Yes — you control which elements show and can limit text length inside review cards.
– Can I reuse a feed on multiple pages? Yes — insert the block or shortcode anywhere: pages, widgets, or page-builder modules.
– Can I merge WooCommerce reviews with reviews from other platforms? Yes — multi-source feeds let you combine WooCommerce with Google, Facebook, Yelp, and more.
Next moves to grow your store
– Build a dedicated Reviews or Testimonials page.
– Add rotating testimonial sections or offer a coupon incentive for leaving reviews.
– Use reviews on landing pages and seasonal campaigns to boost conversions.
– Read guides on collecting more reviews, creating a reviews page, and using testimonials in ads and landing pages.
Conclusion
Surface your best customer feedback across the site to increase trust and conversions. Smash Balloon Reviews Feed Pro makes it simple to detect WooCommerce reviews, style them to match your brand, combine multiple sources, and place feeds anywhere on your site without writing code. Start with a few strategic feeds — homepage, sidebar, and a testimonials page — and let social proof drive more sales.