SINGAPORE, Oct. 20, 2026 /PRNewswire/ -- The Marketing + Media Alliance (MMA) has unveiled the finalists for the SMARTIES Asia Pacific 2026 awards, showcasing remarkable campaigns that exemplify creativity and measurable business success.
A New Structure for Marketing Excellence
This year's SMARTIES initiative features an updated structure, focusing on the practical application of marketing excellence through the integration of technology, creativity, media, and measurable business impacts. The finalists for this year were assessed across four pivotal channels:
- Purpose Driven Marketing: Campaigns aimed at creating meaningful societal impact while enhancing sustainability and inclusion.
- Impact Marketing: Initiatives achieving measurable business results by strengthening brand loyalty and driving growth.
- Media & Growth: Excellence in media strategy illustrating how integrated campaign ecosystems can expand audience reach.
- Creative & Innovation Impact: Campaigns that utilize new technologies to generate exceptional commercial outcomes.
Insights from the Industry Leader
Rohit Dadwal, CEO of MMA APAC and Global Head of SMARTIES™ Worldwide, commented, “The Asia Pacific region stands at the forefront of global marketing innovation. The SMARTIES awards highlight the distinction between genuine business impact and mere trend-following. This year’s finalists are a testament to how deep cultural insights, powered by sophisticated AI and seamless customer interactions, can significantly accelerate growth.”
A Rigorous Judging Process
To ensure high-caliber recognition, all entries underwent a thorough, two-phase evaluation. The initial review was conducted by a Qualifying Jury consisting of seasoned professionals in advertising. The final assessment was conducted by an elite jury made up solely of marketers, including prominent CEOs and CMOs, who evaluated the campaigns based on their quantifiable business impacts.
“Consumers in Asia Pacific are among the most digitally skilled and culturally diverse,” said Lucas Levy, Senior Director of Marketing, SEA, Mondelēz International, and Chair of the SMARTIES Asia Pacific 2026 Jury. “The standout work this year connected with these audiences, merging local insights with scalable platforms to create beloved brands while achieving measurable growth.”
Global Recognition Awaits Winners
Winners of the SMARTIES Asia Pacific 2026 will gain significant global recognition, featuring in esteemed rankings such as the WARC 100 media rankings and RECMA’s global agency scoring, as well as in the MMA SMARTIES Business Impact Index.
The full list of finalists for the SMARTIES Asia Pacific 2026 can be reviewed on the MMA website.
Ceremonies to honor the winners will take place at the SMARTIES Asia Pacific 2026 Gala Night on November 20, 2026, at the JW Marriott Hotel Singapore South Beach. Be sure to reserve your seat for this prestigious event.
About the Marketing + Media Alliance (MMA)
The Marketing + Media Alliance is a global non-profit organization dedicated to enhancing the capabilities of marketers to create value, with over 825 members across 16 countries. For more information, visit mmaglobal.com.
About SMARTIES™
The SMARTIES™ awards are a hallmark of excellence in marketing effectiveness and innovation, recognizing campaigns that push creative limits while delivering tangible business results. SMARTIES has evolved into the industry’s leading benchmark for marketing that drives real growth across local, regional, and global markets.
