Your store might have exactly what a visitor needs, but if they can’t find it, they’ll leave. A product quiz asks a few short questions, returns a tailored recommendation, and captures an email in the same step—making recommendations feel personal and boosting conversions and email growth.
Quick Answer: Two Simple Methods
– Method 1 — WPForms: Use the Quiz addon (Personality quiz), multi-page forms, conditional confirmations to send users to dedicated outcome pages, and connect to an email service (e.g., Constant Contact) to add subscribers to outcome-specific lists and trigger automations.
– Method 2 — Thrive Quiz Builder: Build an interactive, branched quiz with a built-in opt-in gate, splash pages, social share badges, and URL redirects for outcome pages. Great for polished, quiz-focused funnels.
Why Create a Product Quiz?
– Keeps people engaged: interactive and fun.
– Simplifies choices: narrow options to what fits best.
– Boosts sales: personalized recommendations increase confidence.
– Captures leads naturally: email offered as value in exchange for results.
– Improves marketing: segment users by answers for targeted follow-ups.
– Reveals customer needs: budget, goals, preferences, reorder timing.
Prerequisite — Create Outcome Pages
Before building the quiz, create one dedicated results page per outcome in WordPress (Pages » Add New). Each should include:
– A clear headline confirming the result
– A short description explaining why it fits
– A CTA button linking to the product page
Keep pages focused on a single recommendation so the visitor can buy in one click.
Method 1: WPForms (Simple Form-Based Quiz)
Best for store owners who want a reliable quiz + list-building with popular email services.
What you’ll need
– WPForms Pro (Quiz addon and conditional confirmations)
– An email marketing account (Constant Contact used here as example)
Note: Constant Contact automations require a Standard plan or higher.
Step 1 — Prepare Constant Contact
Create separate lists for each quiz outcome (Audience » Lists). Use clear names matching your outcome pages (e.g., Smooth & Chocolatey).
Step 2 — Install WPForms Pro and Quiz Addon
Purchase WPForms Pro, upload and activate the plugin, enter license key (WPForms » Settings), then install the Quiz addon (WPForms » Addons).
Step 3 — Build the quiz
WPForms » Add New » Blank Form. In Settings » Quiz enable Quiz Mode and choose “Personality Quiz.” Add title/description. In Quiz settings, add Personality Types (3–5 outcomes recommended). Add questions using Multiple Choice or Dropdown. For each answer, map it to a personality type (this mapping determines the result). Save.
Step 4 — Make it multi-page and collect email
Add a Page Break after questions and customize the transition message (e.g., “Almost done! Where should we send your results?”). Add an Email field below the page break and make it Required. Add a consent checkbox (single option), mark Required, and turn off “Include in Quiz Scoring.” Optional: hide the label for a cleaner look.
Step 5 — Set up Outcomes
Switch to the Outcomes tab. Use the default confirmation for one outcome, and Add New Outcome for others. Choose Show Page and pick the dedicated results page you created. Enable Conditional Logic on each outcome: “Show this outcome if Quiz Personality is X.”
Step 6 — Connect to Constant Contact (or other email service)
In the form builder, go to Marketing » Constant Contact » Add New Connection. Create one connection per outcome, mapping the Email field to the matching Constant Contact list. Enable conditional logic on each connection so it fires only if the quiz result equals that outcome and the consent checkbox is checked. WPForms will add subscribers to the correct list automatically.
Step 7 — Embed the quiz
Use the Embed button in WPForms to add the quiz to an existing or new page, or copy the WPForms shortcode and paste it into any page. Preview and test all outcomes, submit test emails, and confirm subscribers land in the right Constant Contact lists.
Optional Step 8 — Automation in Constant Contact
If you have automation enabled, create an automated campaign per outcome triggered when someone joins the corresponding list. Sequence ideas:
– A welcome email mentioning the result
– Product tips or usage guides
– A discount to encourage purchase
– Related blog posts or videos
– Replenishment reminders for reorder products
Bonus — Uncanny Automator
If you need other automated actions (Google Sheets logging, Slack alerts, WooCommerce segmentation, user creation), use Uncanny Automator to connect WPForms submissions to dozens of apps without code.
Method 2: Thrive Quiz Builder (Interactive with Branching Logic)
Best for store owners who want a highly interactive experience, branching logic, and built-in funnels.
What you’ll need
– Thrive Quiz Builder (standalone or Thrive Suite)
Step 1 — Install Thrive Quiz Builder
Download Thrive Product Manager from Thrive Themes, upload and activate in WordPress, log into your Thrive account, and install the Quiz Builder product.
Step 2 — Create a new product quiz
In the Quiz Builder Dashboard click Add New » Build from scratch. Choose “Category” evaluation (maps answers to categories/outcomes). Add 3–5 categories matching your outcome pages (e.g., Hydration Starter Kit, Acne Control Set).
Step 3 — Add questions and map answers
Add 3–5 multiple-choice questions. For each answer, assign it to a category. Connect questions in the quiz manager so users move through the flow. Use branching logic to show follow-up questions based on answers where needed.
Step 4 — Configure the Opt-In Gate
Add an Opt-In Gate to collect emails before showing results. Click Manage to customize the opt-in form and connect to your email service or choose WordPress account creation or simple email notifications. You can require the email or make it optional.
Step 5 — Set up Results Page (URL Redirect)
In Quiz Structure choose URL Redirect for results and map each category to its results page or product page URL. Alternatively, use Thrive’s Results Page builder and add a social share badge (use dynamic tag [tqb_quiz_result] to pull in the user’s result). Optimize images for web.
Step 6 — Splash Page
Add a Splash Page as an intro screen with background image, headline, and CTA to encourage participation.
Step 7 — Embed and test
Copy the Thrive quiz shortcode and paste it into a WordPress page (Shortcode block) or use Thrive elements if using Thrive Theme Builder. Preview, test validation, check redirects, and confirm user accounts (if used) are created and assigned the Subscriber role. Publish when ready.
FAQs
– Do I need coding skills? No. WPForms and Thrive Quiz Builder are visual and beginner-friendly.
– Which is better for WooCommerce? WPForms for a simple form-based approach and email integrations; Thrive for advanced branching and a polished quiz funnel.
– Can I embed the quiz on any page? Yes — both let you add the quiz to any page or post.
– Can I use a different email service? Yes. WPForms and Thrive support many popular email marketing tools.
– How many outcomes? 3–5 outcomes work best to keep results clear and relevant.
Next Steps and Ideas
– Quiz examples: “Find Your Perfect Coffee Beans,” “Build Your Capsule Wardrobe,” “Which Course Should You Take First?”, “Which Plan Fits Your Business?”
– After launch: test different CTAs on results pages, run follow-up email sequences tailored to each outcome, add coupons or replenishment reminders, and analyze quiz completion and conversion rates.
– Further reading: guides on embedding forms, landing pages, automations, and best quiz plugins for WordPress.
A product quiz acts like a friendly guide—helping visitors decide faster while collecting qualified leads and increasing conversions. Implement one using WPForms for simplicity and email-driven funnels, or Thrive Quiz Builder for a richer, interactive quiz experience.