Your store might have exactly what a visitor needs — but if they can’t find it, they’ll leave. A product quiz asks a few short questions, returns a tailored recommendation, and captures an email address. It’s interactive, keeps users engaged, and makes product recommendations feel personal. This guide shows two easy ways to create a product quiz in WordPress that recommends products and helps grow your email list.
Quick answer — two main methods
– WPForms (simple form-based quiz): enable Quiz Mode, use conditional confirmations to send users to outcome pages, and connect to your email provider (example: Constant Contact) to add subscribers to result-specific lists.
– Thrive Quiz Builder (interactive quiz with branching logic): build a category/personality quiz, use the built-in opt-in gate, branching logic, social share badges, and redirect users to dedicated outcome pages.
Why create a product quiz?
– Keeps people engaged with an interactive flow.
– Makes choices easier by recommending a few suitable products.
– Boosts sales by surfacing relevant products and CTAs.
– Captures leads naturally by offering results in exchange for an email.
– Improves marketing via segmented lists for targeted follow-ups.
– Reveals customer preferences like budget, goals, and tastes.
Prerequisite: create outcome (results) pages
Make one landing/results page per quiz outcome (e.g., “Smooth & Chocolatey”). Each page should include:
– A clear headline confirming the result.
– A short description explaining why it fits.
– A CTA button linking to the recommended product or category.
Create these pages in Pages » Add New before building the quiz so you can map outcomes to real pages.
Method 1 — WPForms (simple, reliable)
Best for store owners who want a form-like quiz that also builds segmented email lists.
What you’ll need
– WPForms Pro (Quiz addon + conditional confirmations).
– An email marketing service (Constant Contact used here as the example).
Step 1: Prepare your email lists
In your email tool, create a separate list for each quiz outcome. Constant Contact uses lists (not tags), so make “Smooth & Chocolatey,” “Bold Espresso,” etc., now.
Step 2: Install WPForms Pro and Quiz Addon
Upload and activate WPForms Pro in WordPress, enter your license key, then install the Quiz addon from WPForms » Addons.
Step 3: Build the quiz
WPForms » Add New → Blank Form. In Settings » Quiz, enable Quiz Mode and choose Personality Quiz for product recommendations. Add 3–5 personality types (results). Keep title/description short.
Add questions using Multiple Choice (or Dropdown/Checkboxes). For each answer, map it to the appropriate personality/result. Review mappings carefully — outcomes depend on this.
Step 4: Make it multi-page and capture email
Add a Page Break before the final step. Use the page break message to ask where to send results (value exchange). Add an Email field below the break and make it required. Add a single-consent checkbox (required) for GDPR/best-practices; disable “Include in Quiz Scoring” for consent fields.
Step 5: Set up outcomes (confirmations)
In Outcomes, create one confirmation per result. Use “Show Page” to display the dedicated results page you created. Enable conditional logic on each confirmation: show it only when Quiz Personality equals the matching type.
Step 6: Connect to email marketing
Inside the form builder: Marketing » Constant Contact (or other provider) » Add New Connection. Create one connection per outcome, mapping the form email to the matching Constant Contact list. Add conditional logic so the connection only runs when the quiz result matches that outcome and when consent was given.
Step 7: Embed the quiz
Use WPForms’ Embed button to create a new page or place the shortcode on any page. Preview and test every outcome end-to-end: enter emails, confirm redirects/results, and verify subscribers are added to the correct lists.
Step 8 (optional): Automate follow-ups
If your email provider supports automations (Constant Contact Standard or higher), create one automated welcome/follow-up sequence per list/outcome: welcome email, product tips, coupon, replenishment reminders, upsell suggestions.
Bonus: Uncanny Automator
For actions beyond email (e.g., logging to Google Sheets, Slack notifications, WooCommerce segmentation), use Uncanny Automator to connect WPForms submissions to other tools without code.
Method 2 — Thrive Quiz Builder (interactive, feature-rich)
Best for stores that want a polished, quiz-first experience with branching, opt-in gates, and social sharing.
What you’ll need
– Thrive Quiz Builder (standalone or Thrive Suite).
Step 1: Install Thrive Quiz Builder
Download Thrive Product Manager, upload and activate it in WordPress, then install Thrive Quiz Builder via the Product Manager.
Step 2: Create a new quiz
Open Quiz Builder » Add New » Build from scratch. Choose evaluation type “Category” to map answers to product buckets. Add 3–5 categories (results).
Step 3: Choose style and add questions
Pick a visual quiz style. Add 3–5 multiple-choice questions. For each answer, assign it to one category. Connect questions in the quiz manager so users progress sequentially. Use branching logic to show follow-up questions based on prior answers if needed.
Step 4: Configure the opt-in gate
Use the built-in opt-in gate to collect emails before results. Manage and customize the gate design in Thrive Visual Editor. Connect the opt-in to your email service (or choose to create a WordPress user account for storage). Enable built-in spam prevention.
Step 5: Set up results and redirects
Choose URL Redirect or Results Page for outcomes, map each category to its corresponding result page or product URL. Optionally create a social share badge (use dynamic [tqb_quiz_result] tag) to encourage sharing.
Step 6: Create a splash page (optional)
Add a splash page to introduce the quiz and increase conversion. Use images, CTAs, and a strong headline to invite participation.
Step 7: Embed the quiz
Copy the quiz shortcode from Thrive and paste it into a Shortcode block on any page, or add the quiz element if you use Thrive Theme Builder. Preview, test the opt-in gate, redirects, and ensure users are added to the chosen email destination or WordPress users list.
FAQs
– Do I need coding skills? No. Both WPForms and Thrive provide visual builders; you can create and map quizzes without code.
– Which is better for WooCommerce? WPForms is great for simple, form-like quizzes integrated with email lists. Thrive offers richer quiz funnels, branching logic, and built-in opt-in gates for higher conversions.
– Can I embed the quiz on any page? Yes — use the block editor or shortcodes to add the quiz to any page or post.
– Can I use another email service? Yes. WPForms supports many email providers; Thrive supports popular services too.
– How many outcomes? 3–5 outcomes generally work best — enough variety without confusing visitors.
Testing checklist
– Verify every answer maps correctly to outcomes.
– Test each possible path and outcome, including invalid emails and missing consent.
– Confirm subscribers land in the correct email list or WP user role.
– Test follow-up automation and URL redirects.
Wrap-up
A product quiz guides shoppers to the right product while building segmented email lists you can use for targeted follow-ups. WPForms is fast and integrates well with email services; Thrive gives a highly interactive experience with built-in funnels, opt-in gates, and sharing tools. Build outcome pages first, map answers to results carefully, test end-to-end, and use follow-up sequences to turn quiz takers into buyers.