Overview
A product quiz narrows choices, delivers a tailored recommendation, and captures an email—all in one interaction. That makes shoppers feel understood, increases purchase confidence, and grows your marketing list with qualified leads.
Quick answer: two practical methods
– WPForms (simple, form-based): Use the Quiz addon (personality quiz), multi-page forms, conditional confirmations to redirect to outcome pages, and connect to your email provider to add subscribers to outcome-specific lists and trigger automations.
– Thrive Quiz Builder (interactive, branched): Create a polished, branching quiz with a built-in opt-in gate, splash pages, social share badges, and URL redirects for each result—great for quiz-focused funnels.
Why run a product quiz?
– Keeps visitors engaged through interactivity.
– Simplifies decision-making by narrowing choices.
– Raises conversion rates with personalized recommendations.
– Grows your email list naturally by offering results in exchange for contact info.
– Enables segmentation for targeted follow-ups.
– Reveals customer needs like budget, goals, and reorder timing.
Prerequisite — build outcome pages first
Create one dedicated WordPress page per possible outcome (Pages » Add New). Each results page should include:
– A clear headline confirming the result
– A short explanation of why the recommendation fits
– A single CTA button linking directly to the product page
Keep these pages focused on a single recommended product or kit so visitors can buy in one click.
Method 1 — WPForms (form-driven, reliable email integrations)
Best if you want a simple, stable quiz that ties directly into popular email tools.
What you need
– WPForms Pro with the Quiz addon and conditional confirmations
– An email marketing account (example: Constant Contact)
Steps
1) Prepare your email lists
Create one list for each quiz outcome in your email platform so you can trigger outcome-specific automations.
2) Install WPForms and the Quiz addon
Install WPForms Pro, activate your license, then install and enable the Quiz addon.
3) Create the quiz
WPForms » Add New » Blank Form. Enable Quiz Mode and choose Personality Quiz. Add 3–5 personality types (outcomes). Add multiple-choice or dropdown questions and map each answer to a personality type.
4) Make it multi-page and collect emails
Add a Page Break after the questions and place an Email field on the final page (required). Add a consent checkbox and exclude it from scoring.
5) Configure outcomes
In the Outcomes tab create an outcome for each personality type and set the confirmation action to Show Page, selecting the corresponding outcome page you created earlier. Use conditional logic so each outcome shows only when the quiz result matches.
6) Connect to your email service
Set up one marketing connection per outcome (Marketing » Constant Contact » Add New Connection). Map the Email field to the correct list and enable conditional logic so a subscriber is added only when the quiz result equals that outcome and consent is given.
7) Embed and test
Embed via the WPForms block, shortcode, or page builder, then test every outcome, verify redirects, and confirm subscribers land in the correct lists.
Optional: automation
If your email plan supports automations, create a sequence per outcome: welcome email referencing the result, product tips, a discount, content, and replenishment reminders.
Bonus: Uncanny Automator
Use Uncanny Automator if you want to perform other actions on submission (Google Sheets, Slack alerts, WooCommerce actions) without code.
Method 2 — Thrive Quiz Builder (interactive, branched funnel)
Best if you want a highly interactive, branded quiz with branching logic and integrated funnel features.
What you need
– Thrive Quiz Builder (standalone or as part of Thrive Suite)
Steps
1) Install the Quiz Builder
Install Thrive Product Manager, activate, log in to your Thrive account, and add Thrive Quiz Builder.
2) Create a new quiz
Add New » Build from scratch. Choose Category evaluation and create 3–5 categories that match your outcome pages.
3) Add questions and map answers
Add 3–5 multiple-choice questions. Assign each answer to a category and use branching logic to show follow-up questions depending on responses.
4) Configure the opt-in gate
Add an Opt-In Gate to collect emails before showing results. Connect it to your email service or use WordPress account creation or email notifications. You can require the email or make it optional.
5) Set results behavior
Choose URL Redirect for results and map each category to the corresponding results page URL, or build a Thrive Results Page and use dynamic tags (e.g., [tqb_quiz_result]) to display the outcome.
6) Add a splash page
Create an intro splash screen with a headline and CTA to improve engagement.
7) Embed and test
Embed via shortcode or Thrive elements, test validation, redirects, and any user account creation, then publish.
FAQs
– Do I need coding skills? No. Both tools are visual and beginner-friendly.
– Which is better for WooCommerce? WPForms is great for simple form-based integrations and email-first funnels. Thrive excels at branching logic and a polished quiz funnel.
– Can I embed the quiz anywhere? Yes—both allow embedding on any page or post.
– Can I use other email services? Yes. Both support many popular email platforms.
– How many outcomes? Aim for 3–5 outcomes to keep results clear and actionable.
Next steps and ideas
– Quiz ideas: “Find Your Perfect Coffee Beans,” “Build Your Capsule Wardrobe,” “Which Course Should You Take First?”, “Which Plan Fits Your Business?”
– After launch: A/B test CTAs on outcome pages, build outcome-specific email sequences, add coupons or replenishment reminders, and track completion and conversion metrics.
Wrap-up
A well-built product quiz acts like a friendly guide—helping visitors decide faster while collecting qualified leads and increasing conversions. Use WPForms for a straightforward, email-integrated approach, or Thrive Quiz Builder for a richer, interactive experience with branching and built-in funnel features.