Why build a product quiz? A short interactive quiz guides visitors to the right product, keeps them engaged, and captures emails for follow-up. Quizzes simplify choices, surface relevant products and CTAs, segment subscribers by preference, and reveal customer traits like budget, goals, or taste.
Quick overview — two main approaches
- WPForms: a form-style personality quiz that’s simple to build and great for creating segmented email lists. Use Quiz Mode and conditional confirmations to send users to outcome pages and connect each outcome to a specific mailing list.
- Thrive Quiz Builder: a polished, quiz-first experience with branching logic, built-in opt-in gates, social sharing, and dedicated outcome redirects for higher conversions.
Prerequisite — create outcome/result pages first Create one landing/results page per possible quiz outcome (for example, Smooth & Chocolatey, Bold Espresso). Each page should include:
- A clear headline confirming the result
- A short explanation of why the recommendation fits
- A CTA button linking to the product or category
Make these Pages » Add New entries before building the quiz so you can map outcomes to real pages.
Method 1 — WPForms (simple, reliable) Best if you want a form-like quiz that also builds segmented lists. What you’ll need
- WPForms Pro with the Quiz addon and conditional confirmations
- An email marketing service (Constant Contact, Mailchimp, etc.)
Steps 1) Prepare email lists Create a separate list for each quiz outcome in your email tool (one list per result label).
2) Install WPForms Pro and the Quiz addon Upload/activate WPForms Pro, enter your license, then install Quiz from WPForms » Addons.
3) Build the quiz Create a new blank form. In Settings » Quiz enable Quiz Mode and choose Personality Quiz. Add 3–5 result types and keep titles short. Add 3–5 multiple-choice questions and assign each answer to the matching result type.
4) Make it multi-page and capture email Insert a Page Break before the final step and use the page message to ask where to send results. Add an Email field and a required consent checkbox (disable quiz scoring for consent fields). Make the email required.
5) Set up outcomes (confirmations) In Outcomes create one confirmation per result. Use Show Page to display the corresponding result page you built earlier. Apply conditional logic so each confirmation shows only when the quiz personality equals that result.
6) Connect to your email service In Marketing add a connection for your provider. Create one connection per outcome that adds the submitted email to the matching list. Add conditional logic so the connection fires only when the quiz result and consent match.
7) Embed and test Embed via the WPForms Embed button or shortcode. Test every path: enter emails, confirm the right result page appears, and verify the subscriber lands in the correct list.
8) Optional automation If your email provider supports automations, create outcome-specific welcome sequences (welcome message, product tips, coupon, upsell). For cross-tool actions (Google Sheets, Slack, WooCommerce), use Uncanny Automator to connect WPForms submissions.
Method 2 — Thrive Quiz Builder (interactive, feature-rich) Best for a high-conversion quiz funnel with branching logic and built-in opt-ins. What you’ll need
- Thrive Quiz Builder (standalone or included in Thrive Suite)
Steps 1) Install Thrive Quiz Builder Use Thrive Product Manager to install and activate the Quiz Builder plugin in WordPress.
2) Create a new quiz Add New » Build from scratch. Choose evaluation type Category to map answers to product buckets. Add 3–5 categories (results).
3) Style and write questions Pick a visual style, add 3–5 multiple-choice questions, and assign each answer to a category. Use branching logic for follow-up questions when needed.
4) Configure the opt-in gate Enable the built-in opt-in gate to collect emails before showing results. Customize the gate with the visual editor and connect it to your email provider or choose to store results as WordPress users. Turn on spam prevention.
5) Map results and redirects Map each category to its result page or a direct product URL. Optionally create a social share badge using the dynamic result tag to encourage sharing.
6) Optional splash page Add a splash page to introduce the quiz, highlight benefits, and increase conversions.
7) Embed and test Copy the quiz shortcode or insert the quiz element in the page builder. Test the opt-in gate, each outcome redirect, and that subscribers are added correctly.
FAQs
- Do I need to code? No. Both tools use visual builders and conditional mapping; no coding required.
- Which suits WooCommerce? WPForms is great for simple quizzes tied to segmented email lists. Thrive offers richer funnels, branching logic, and higher-conversion opt-ins.
- Can I use other email services? Yes. Both tools support popular providers.
- How many outcomes? Aim for 3–5 outcomes: enough variety without overwhelming visitors.
Testing checklist
- Verify each answer maps to the intended outcome
- Test all possible paths and results
- Check email capture, consent flow, and that subscribers are added to the correct list or user role
- Test redirects, result pages, and follow-up automations
Final notes A product quiz is a low-friction way to guide shoppers to suitable products while building segmented email lists for targeted follow-ups. Build your outcome pages first, map answers carefully, test end-to-end, and use tailored follow-up sequences to convert quiz takers into buyers. Choose WPForms for a quick, form-driven approach and Thrive for a more polished, quiz-centric funnel.
