I wanted a fresh way to grow my email list. Personality quizzes felt engaging, fun, and personal, and many quiz tools seemed complex or required separate platforms. Since I already use WPForms, I tried WPForms’ Quiz Mode. It let me build a personality quiz without code, capture emails before showing results, and automatically segment new subscribers.
Quick summary: Use WPForms Pro + the Quiz Addon to create a personality quiz in minutes and auto-sort subscribers based on their results.
Why personality quizzes work
– High engagement: People invest time answering questions and are happy to exchange an email for personalized results.
– Better conversions: Personalized feedback typically outperforms generic lead magnets.
– Segmentation: Outcomes let you automatically route subscribers into tailored follow-up sequences (newsletters, product suggestions, content).
Example: A travel quiz (“What’s Your Travel Style?”) can identify Adventurer, Relaxation Seeker, or Culture Explorer and feed each type into targeted email sequences.
Overview of steps
1. Install WPForms Pro and the Quiz Addon
2. Enable Quiz Mode and create a form
3. Choose Personality Quiz type
4. Define personality outcomes
5. Add questions and map answers to types
6. Add email capture and consent
7. Build outcome messages and conditional logic
8. Test, publish, and promote
Step 1 — Install WPForms and enable the Quiz Addon
– Get WPForms Pro (Quiz Addon requires Pro or higher) and install it on your site.
– Verify your license in WPForms » Settings.
– Activate the Quiz Addon from WPForms » Addons.
Pro tip: Connect an email marketing provider (Mailchimp, ConvertKit, ActiveCampaign, etc.) to add quiz leads directly to lists.
Step 2 — Enable Quiz Mode and create the form
– Go to WPForms » Add New and start a blank form.
– In the form builder, open Settings » Quiz and toggle “Enable Quiz.”
– Save your form.
Step 3 — Choose quiz type
– Pick Personality Quiz (not Graded or Weighted) — it determines outcomes by mapping answers to types rather than right/wrong scoring.
– Add a short, enticing title and description (e.g., “What’s Your Travel Style?”).
Step 4 — Define personality types
– In Quiz settings add 3–5 personality types (3 is usually easiest for clear results).
– Example types: Adventurer, Relaxation Seeker, Culture Explorer.
– Save so types are available when assigning answers.
Step 5 — Add questions and map answers
– Use Multiple Choice, Dropdown, or Checkboxes; Multiple Choice works best.
– Aim for 5–10 focused questions—long enough to be meaningful, short enough to finish.
– WPForms’ AI Choices can suggest options; edit them to fit your audience.
– For each answer, assign one personality type using the personality selector. The quiz tallies which type is chosen most.
– Map every answer — unmapped answers break outcome logic.
Step 6 — Add an email field and consent
– To collect leads before results, add a Page Break so the final page asks for an email.
– Make Email required and label it clearly (e.g., “Where should we send your results?”).
– Add a consent checkbox and disable “Include in Quiz Scoring” so consent won’t affect results.
– Customize the submit button text (e.g., “See My Results”).
– Connect the form to your email service in the Marketing tab to auto-add subscribers to lists and tags.
Step 7 — Set up outcome messages and conditional logic
– Create one Outcome per personality type in the Outcomes tab.
– Each outcome should:
1) Celebrate the result,
2) Explain it in 2–3 short lines,
3) Recommend relevant content/products/tips,
4) Include a clear CTA (link to content, product page, or lead magnet).
– Use the {quiz_personality_type} smart tag to personalize messages.
– Add conditional logic: Show Outcome X when Quiz Personality Type is X so each taker sees the correct result.
Example outcome
“You are an {quiz_personality_type}!
You love excitement and outdoor experiences. Try destinations with hiking, kayaking, or wildlife tours.
Tips: Pack lightweight gear and plan a spontaneous local activity.
Next step: Browse our recommended gear for {quiz_personality_type} travelers.”
Step 8 — Test, embed, and publish
– Preview the quiz and test different answer combinations to confirm:
– Required fields validate,
– Mappings produce the right Outcome,
– {quiz_personality_type} displays correctly,
– Email capture and integration add leads to your lists.
– Test on mobile for readability and tappable options.
– Embed via WPForms’ Embed wizard or paste the form shortcode into pages, posts, or widgets.
– Optionally style the form to match your site.
Promotion tips
– Share on social media — quizzes are very shareable.
– Embed in related blog posts or feature on your homepage and sidebar.
– Include the quiz in email campaigns to re-engage subscribers.
Quick FAQs
– How many questions? 5–10 ideal.
– How long to build? 10–15 minutes with WPForms Pro if you know your outcomes; more time for polished copy.
– Personality vs Graded quiz? Graded quizzes score right/wrong answers; personality quizzes map answers to types.
– How many personality types? 3–5; 3 is usually simplest and effective.
Next steps and ideas
– Build targeted email sequences and lead magnets for each outcome.
– Try image choices or conversational forms for higher engagement.
– Track conversions with Google Analytics and iterate on questions, copy, and CTAs.
Conclusion
Personality quizzes are a low-friction, high-engagement way to grow and segment your email list. With WPForms Pro and the Quiz Addon you can quickly create a code-free quiz: short, fun questions; required email capture before results; clear personalized outcomes; and automated list segmentation. The result is a lead-generating experience that feels helpful, not pushy.