iPullRank has rebranded its annual conference to reflect the evolving landscape of AI Search. The event, now named Relevance 2027, will take place from April 6 to 8, 2027, at Halo, located within 28 Liberty in New York City's Financial District.
Who Should Attend?
This event targets professionals at all levels—from Chief Marketing Officers to SEO specialists—who are now navigating the complexities of AI in search. With attendance limited to 450 participants each day and a focused agenda running on a single track, attendees will engage in crucial discussions on AI Search trends.
What’s in a Name?
The name change comes as the search landscape shifts dramatically. Gone are the days of simply entering queries and clicking through links; consumers now rely on AI tools like ChatGPT or Google's AI to help them make decisions. As such, it's crucial for companies to understand how to leverage AI systems to receive favorable recommendations.
Even though technical SEO remains essential, the focus is shifting toward integrated marketing strategies that encompass content, PR, product information, and SEO efforts. Day 1 of the conference will delve deeply into these aspects, ensuring participants are well-equipped to adapt to this new era.
Conference Agenda Overview
- Day 1: Relevance (April 6) - Discover how AI determines what content to recommend and why that matters.
- Day 2: Strategy (April 7) - Learn who holds responsibility for AI Search within organizations and effective funding models.
- Day 3: Resonance (April 8) - Focus on how content and branding create trust and recognition—both from users and AI.
Ticket Information
Founding Member tickets for the full three-day experience are currently available for $999, but this offer ends on November 30, 2026, or once tickets sell out. Additional options for single-day and group tickets are also provided.
Existing tickets from the previous SEO Week will transit smoothly to Relevance 2027, ensuring attendees retain their investment.
Notable Speakers
The speaker lineup is impressive, featuring industry leaders such as Dr. Krishna Madhavan from Microsoft AI, Amanda Natividad of Zero Click Marketing, and Wil Reynolds from Seer Interactive, among others. More speakers will be announced as the date approaches.
Stay Connected
For complete details of the event and to purchase tickets, visit relevanceconf.com. Follow the conference on social media with the hashtag #RelevanceConf and stay updated on Instagram and X (formerly Twitter) at @RelevanceConfHQ.
About Relevance Conference
Relevance is dedicated to examining the intersections of AI and search, bringing together thinkers from diverse fields to enhance understanding and practices in digital marketing. This all-encompassing approach ensures every participant walks away empowered with actionable insights.
About iPullRank
iPullRank, based in New York City and founded by Mike King, specializes in AI-driven marketing strategies. Committed to enhancing how brands are discovered and recommended, the agency integrates various disciplines like content strategy and digital PR.