Verde Digital, a notable SEO agency located in London, has recently been honored with the Best Use of Search in Fashion award at the 2026 Global Search Awards. This prestigious recognition celebrates their impactful work with Adanola, a British brand specializing in athleisure and activewear.
A Milestone Achievement
Announced on September 23, 2026, this award marks a significant achievement for Verde Digital as it is their first entry into the Global Search Awards. Joe Hale, the founder of the agency, expressed pride in this accolade, stating, "This Global Search Award is recognition of the results we deliver in fashion. It cements Verde's position as one of the go-to search agencies for fashion brands not just within the UK, but globally as we have expanded to clients across USA, Canada and UAE this year."
Successful Campaign for Adanola
Verde Digital's collaboration with Adanola yielded impressive results, showcasing a year-on-year growth of 106% in organic search revenue. Additionally, the number of keywords ranking within the top three soared by 342% during the same period. The judges of the Global Search Awards praised the campaign for its deep understanding of audience search habits and its innovative use of lifestyle-oriented content to drive organic growth.
Strategic Approach to Fashion SEO
The agency's success lies in its unique approach, merging search strategies with insights into how consumers interact with fashion brands online. The Global Search Awards panel highlighted Verde Digital’s campaign as well-planned and commercially strategic, noting its clear objectives, transparent measurement practices, and demonstrable business impact.
As the busy holiday season approaches, the recognition holds particular significance for fashion retailers who face increased competition for online visibility.
Innovative SEO Tactics
Verde Digital employs a diverse range of services beyond traditional SEO, expanding into AI Search optimization, also known as GEO. This innovative approach helps brands enhance their online visibility not just on conventional search engines but across emergent AI-driven platforms.
The focus is placed on improving organic reach through various channels, which includes technical SEO, robust content strategies, and targeted optimizations for categories and products. Furthermore, Verde Digital addresses international search to ensure brands maintain visibility in various global markets, adapting to new search experiences as they arise.
