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Marketing

Discover how Claude Code's new message threads feature enhances speed for coding sessions while maintaining costs.

Marketing

Brands are revamping their holiday marketing approaches, emphasizing CTV and TV ads while shifting away from traditional methods.

Marketing

Discover how marketing teams can better align budgets with CFO expectations to drive success.

Marketing

McDonald's has ended its long-standing FIFA sponsorship, sparking potential shifts in sports marketing strategies.

Marketing

Acoustic has been recognized as a top player in multichannel marketing hubs, showcasing its AI-driven engagement strategies.

Marketing

Discover Forrester's predictions for B2C marketing in 2027, highlighting shifts towards staffing, content authenticity, and consumer behavior.

Marketing

DigiCon 2026 in Manila brought together over 2,000 key players to discuss collaboration in digital marketing.

Marketing

Coca-Cola's CMO outlines the company's marketing evolution, targeting digital expansion and consumer growth.

Marketing

The SMARTIES Asia Pacific 2026 finalists have been announced, highlighting innovative marketing campaigns driving impactful business results.

Marketing

HSBC strengthens its position in Singapore's wealth sector with the appointment of Henry Tong as head of marketing and customer initiatives.

Marketing

Discover innovative features of Google Maps that help you find and order food effortlessly, leaving apps like Yelp behind.

Marketing

AI-driven marketing plans sound appealing, but without proper context, they can lead to failures. Learn how to enhance AI strategies with real data.